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Evil Twin Booking Agency speaker Mitchell Joachim in this months WIRED Magazine

The 2008 Smart List: 15 People the Next President Should Listen To

MITCHELL JOACHIM: REDESIGN CITIES FROM SCRATCH

http://www.wired.com/politics/law/magazine/16-10/sl_joachim

By Tom Vanderbilt

Dressed in architect black and sporting dreadlocks, Mitchell Joachim isn't your average Whole Foods envirogeek. For one thing, he speaks in an intense staccato punctuated with words like peristaltic and epiphetic. And don't get him started on sustainability. "I don't like the term," he says. "It's not evocative enough. You don't want your marriage to be sustainable. You want to be evolving, nurturing, learning." Efficiency doesn't cut it, either: "It just means less bad." Even zero emissions falls short. "This table does zero damage," he says, thumping the one in his office. "No VOCs, no carbons. Whatever. It doesn't do anything positive."

Joachim spent a decade working with architect Michael Sorkin, followed by a short spell with Frank Gehry. He now teaches at Columbia University and is a partner at Terreform 1, a nonprofit focused on ecological design. A kind of Frederick Law Olmsted for the 21st century, he spends most of his time thinking about how to reduce the ecological footprint of cities. It's not a short-term project. "It took 15 to 20 years to get a hybrid car," he says. "To change the basic paradigm for how we make buildings, 40 to 50 years. To change a city? That's 100 to 150 years." If the next president is smart, he'll want to get started sooner rather than later.

At the top of the agenda, Joachim says, is mobility and its inefficiencies. Citing US Department of Energy statistics, he says that while 29 percent of the nation's energy expenditure--what he calls "the suck"--now goes toward getting around, "in 50 years that will double." Among the biggest sources of waste, he argues, is the automobile--not only in energy but in the space it occupies (cars, he notes, spend more than 90 percent of the day parked). For nearly a century, Joachim says, "cities have been designed around cars. Why not design a car around a city?" So he did just that. One of his concept vehicles, the City Car , was named to Time magazine's Inventions of the Year list in 2007...

read more:http://www.wired.com/politics/law/magazine/16-10/sl_joachim